Unit 15 Marketing

15. 1 Means of promoting your product Terminology

There are many techniques for attracting consumers to your item and keeping your manufacturer in the public eye. Fill up the gaps with suited words from your list below.

1 . Leaflets, leaflets and catalogues may describe the product in more detail and present more information than an advertisement. Potential customers may be sent direct mail. Sales literary works

2 . Exhibits in stores (supermarkets, string stores, and so forth ) can attract the interest of potential customers. ____________ several. Labels and presentation improve the impact of the product. ____________ 4. You may contribute to the cost of a sports or imaginative event, in which your brand or emblem is viewed prominently. ____________ 5. Customers can come to your premises and see a display or a demonstration of the products and receive hands-on experience. ____________ six. Your company requires a stand or mounts a great exhibit to enable customers to see your products and talk to your associates. ____________ several. The public happen to be informed of the new development through newspaper articles. You can inform the press by simply issuing press announcements. ____________ 8. PR can ensure that your organization keeps a visible, and that individuals are aware of the good standing and photo. ____________ being unfaithful. Existing buyers tell all their friends or colleagues about your product and hopefully suggest it to them. ____________ 10. The staff can call customers, or customers can call up a toll-free number to request product sales literature or perhaps ask for information. ____________ eleven. Your repetition can visit consumers: this is the most beneficial method of advertising, but as well the most expensive. ____________

10. 2 The story with the swatch Hearing

Pay attention to the broadcast about the achievements of the Swatch. Decide whether these statements happen to be true or perhaps false. 1 . Swiss extravagance watch manufacturers were doing badly inside the 1980s. __________ 2 . Electronic watches were invented in Switzerland. __________ 3. The first digital watches were manufactured in the Far East. __________ some. According to market research customers preferred egal watches. __________ 5. ETA developed the technology to make quartz advertising agency watches. __________ 6. ETA's new product would be easy to restoration. __________ six. Swatches can be fashion items, not watches. __________ almost 8. In 85 ETA put in $30 million on marketing in the USA. __________ 9. ETA promoted Pieces by selling sports. __________

10. There are many kinds of Swatches: some even sampled of strawberries. __________ 11. It was not possible for consumers to buy a Swatch at a discount. __________ doze. ETA did not produce as many Swatches while customers desired. __________

15. 3 Brands Reading

Read this article then fill each gap below with one particular word. Are brand names becoming pushed off of the shelf?

According to the Wsj: " More and more shoppers happen to be bypassing home names intended for the cheaper, no-name goods one corner over. This shows that even the biggest and strongest brands in the world happen to be vulnerable. ”

It is often clear for a long time – principally since economic depression began to be believed in the key economies on the planet – the fact that strength of brands have been under fire. During the second half of the eighties, the Japanese, for instance , showed themselves willing to pay a huge premium to but goods with a smart label and image to suit: they were vogue victims equiparable excellence, whether it is in picking their baggage (Louis Vuitton was very much favored) or perhaps in buying their very own booze, where a 20-year-old version of a very good malt whisky could fetch the equivalent of $60 or more. In the last year or two, that enthusiasm to shell out big money on a classy labeled has waned markedly.

But we may always be witnessing the death of the trademark.

First, just about every story that now appears regarding the troubles being experienced by company that gave you...