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Business I . t

Selected circumstance studies by simply Laudon and Laudon

Stand of Contents

DaimlerChrysler's Souple Supply Cycle........................................................................................................ 2 Fast Fashion, Popular Systems.......................................................................................................................... 3 Gallo Winery Leads by Blending Business with Technology............................................................... 4 Hong Kong's " new world " Telecommunications Prospers with a New THIS Infrastructure.............. your five Better Data Help Virgin Australia Earn the Customer Battles.................................................. 6 Okanagan-Skaha School Area Does More with Less Using Marketing and the Internet.... 8 The Boston Public Library Will go Wireless................................................................................................ 9 Wesfarmers Outsources to a Been able Security Service.................................................................. 10 Daimler's Bremen Grow Optimizes Shipping with a DSS................................................................. 11 Australia's Victoria Nation Fire Power Responds with New Systems.................................. doze

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DaimlerChrysler's Agile Source Chain

DaimlerChrysler includes the Chrysler Group, the Mercedes and Clever Passenger Car Group, and the Commercial Cars unit. It operates 104 plants in 37 countries, using 16, 000 several suppliers and 13, 000 sales outlets in two hundred countries. The auto sector is known pertaining to tough competition and fickle buyers. Survival depends upon bringing fresh models quickly to market as economically as it can be. DaimlerChrysler researched every part of the vehicle production and product sales process, starting with the initial stage of vehicle design and ending with its service and fix. It then built a series of info systems that automate and streamline all its orders with suppliers. An Integrated Volume Planning system gathers revenue data and sends these people back to creation planning systems and from there to suppliers so that they can modify deliveries of parts and production to create exactly the right amount of the motor vehicle models that are actually providing in supplier showrooms.

A Global Supplier Web site presents a common interface and system program that deals with every type of interaction between DaimlerChrysler and its particular suppliers. Regarding 6, 1000 DaimlerChrysler suppliers registered with this portal utilize it to interact with DaimlerChrysler's several business teams. DaimlerChrysler also uses the portal in house to share data among distinct divisions and business units. With the earliest stages of design and style, the The chrysler Group and 3, 400 of its suppliers make use of a Webenabled program called Powerway to track parts through eight quality control " gates" before they're certified for use on creation lines. Before, quality specialists used to shop thousands of bits of paper in hundreds of binders to deal with quality issues that surfaced with the thousands of companies that design Chrysler's parts. If the drive teach was a great eighth inch too short, it might take approximately three weeks to alert the supplier, fix the problem, and incorporate the corrected part back into the style process. Powerway replaces paper-based processes with digital backlinks to provider systems. It can help Chrysler recognize potential design and style and engineering problems ahead of physical parts are actually made, so that they can be a little more rapidly settled. That in return helps The chrysler design reports cars much faster-and stay competitive.

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Sources: Tracy Mayor, " The Supple Supply Cycle, " CIO Magazine, Aug 15, 2004; Larry Gould, " Properly Managing Inventory in the Supply Chain, " Automotive Design & Production, www.autofieldguide.com, accessed September several, 2004; and www.daimlerchrysler.com, seen September a few, 2004. t

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