п»їSurvey Questionnaire pertaining to Consumer Shopping for Preferences in Starbucks SM Clark (Inside the Mall) Branch

Were 3rd year students from Holy Angel University taking Marketing Management under the School of Organization and Accountancy that is presently conducting a research study in Consumer Buying Preferences in Starbucks SM Clark (Inside the Mall) Branch being a partial happiness on each of our course. We hope that your answers here are true enough to help all of us gather several facts. Thanks and Our god bless.

I. Market Profile

Brand (Optional): _______________________________________ Age: under 20 Male or female: Male Female 21- 45

forty five and over

Occupation: Scholar



II. Instruction: Please answer the concerns that echo a size of 1 to 4 in which; 4– Highly Agree, several - Acknowledge, 2 – Disagree, and 1 -- Strongly Differ.


1 . The increase in price impacts my regularity of gonna Starbucks.

2 . I buy Starbucks products irrespective of its value.

3. The products I purchased at Starbucks depends on the cost.

4. I am inclined to buy the less costly products of Starbucks.

five. The prices in Starbucks are reasonable together with the quality of product it has. Strongly Consent






Strongly Disagree




1 . Starbucks is worth buying because of the preference of its products.

installment payments on your I head to Starbucks due to variety and quality of coffee and flavored beverages it offers.

a few. The quality of Starbucks products is proportional to its price

4. Starbucks coffee's physical appearance is attractive.

5. The velocity services and convenience of Starbucks is better in comparison to other coffee shops.

six. Starbucks set up a valid and consistent services performance.

Srongly Agree